Roles and Responsibility

• Research and generate engaging content ideas relevant to the target audience and industry niche.
• Produce high-quality written content for websites, blogs, social media, and marketing materials.
• Conduct thorough research on industry-related topics to ensure accuracy and credibility.
• Write clear, concise, and grammatically correct content adhering to brand voice and style guidelines.
• Optimize content for SEO to improve visibility and reach.
• Analyse target audience behaviours and preferences to develop content aligned with marketing funnel stages.
• Create blog articles strategically aligned with the marketing funnel, guiding the audience through the buyer's journey.
• Collaborate with designers and marketers to develop integrated content strategies.
• Revise and edit content based on stakeholder feedback for clarity and effectiveness.
• Stay updated on industry trends and best practices to enhance content quality and performance.
• Meet deadlines and manage multiple projects while maintaining quality standards.
• Analyse content performance metrics to make data-driven optimization decisions.