Local Marketplace App Case Study By Zaigo- Desi needs

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Unified Local Marketplace App Directory

Zaigo crafts a local marketplace app directory app, seamlessly integrating various services into a single platform, making it easy for users to buy, sell, and find services by using one unified application.

About The Client

The Founder of Desi Needs reached out to build a solution with a problem statement identified specifically for Indians living in the USA. The vision of the founder is to build a mobile app and web app that helps students, working professionals, and the targeted Desi (Indian) community to find services, business information, matrimonial, and job search in the region.

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Project Background

After the initial discovery meeting, we proposed a structured plan with milestones to achieve the client’s vision. As a non-tech, first-time founder, the client needed guidance in articulating project end goals. We worked closely with the client to define a clear scope of work, outlining the solution approach and how it would help achieve their objectives.

Our team provided strategic insights to ensure the platform seamlessly integrates multiple services—including classified ads, job listings, ride-sharing, matrimony, babysitting, and directory services—into a single user-friendly and scalable application. By focusing on both usability and monetization, we designed a solution that supports a growing user base while maintaining a smooth experience for both ad posters and seekers.

Goal

The client aimed to develop an all-in-one classified ad platform where users could post and browse ads across multiple categories. The goal was to create a seamless experience for both ad posters and seekers while monetizing the platform through a subscription-based model. Primarily, the client wanted the platform to:

Enhance accessibility and convenience for users.
Let users manage various areas of their lives with greater efficiency.
Foster greater user engagement and satisfaction.

Project Timeline

The overall time taken to develop the project was 4 months.

Challenges

Managing and Categorizing Diverse Ads

Ensuring different types of ads are structured efficiently across multiple categories.
Structured & Secure Payment System

Implementing payments for both single ad postings and subscription-based models while maintaining security.
User Experience & Navigation

Providing a seamless onboarding and ease of navigation for different ad categories.
Privacy in User Communication

Enabling direct interaction between ad owners and interested users while safeguarding user privacy.

Ad Visibility & Premium Access

Implementing access restrictions where premium users get additional visibility benefits, such as unblurred matrimony images.
Handling Large-Scale Notifications

Ensuring push notifications are correctly categorized and sent to the right users without misdirection.
Scalability & Performance

Designing a robust backend to efficiently handle increasing user activity, ad postings, notifications, and transactions.
Effortless Integration

Integrating the notification management within the “My Ads” page.

Solution Delivered

We developed DesiNeeds, a Flutter-based mobile application with a PHP Laravel backend, designed to provide a smooth and efficient ad posting and browsing experience. The platform offers:

User Registration & Authentication

Users can sign up using email and password.

Multi-Category Ad Posting

Users can post ads across seven categories:

Properties & Rentals
Ride Sharing
Babysitter & Care Services
Matrimony
Directory Listings
Job Posting
Buy & Sell

Flexible Payment Options

Single ad posting payment.
Monthly subscription.
Yearly subscription.

User Contact System

Interested users can click a Contact button on an ad to share their details with the ad owner.
Ad owners receive a push notification with the interested user’s details and can contact them outside the app.

Admin Dashboard

Manage user accounts and subscriptions.
Oversee ad postings and category-specific settings.
Track payment transactions and monitor the platform.

Ad Browsing & Filtering

Users can filter ads based on various criteria specific to each category.
Ads are visible to all users, except for Matrimony ads, where images remain blurred without a subscription.

Impact & Results

User Authentication

Secure email-based signup and login.
Ad Posting & Management

Users can create, edit, and manage ads across multiple categories.
Subscription-Based Monetization

Flexible payment options for single ad posting, monthly, and yearly subscriptions to sustain revenue.
Ad Filtering & Search

Advanced filtering for efficient ad discovery, improving user experience.
Matrimony Ad Restriction

Images in matrimony ads remain blurred for non-subscribers to maintain exclusivity.
User Contact System

Interested users can initiate contact via a Contact button, and ad owners receive real-time push notifications for engagement.

Push Notifications

Alerts for ad engagements and inquiries, enhancing user response rates.
Admin Dashboard

Centralized control over ads, users, payments, and platform settings for streamlined management.
Scalability & Performance

The system efficiently handles growing user activity, ensuring smooth operations.
Enhanced Ad Discoverability

Filtering options help users find relevant ads faster.
Better User Engagement

Optimized user experience with easy listing, browsing, and interaction, increasing retention.

Our Work-Flow

At Zaigo Infotech, we prioritize systematic workflows to deliver efficient, high-quality outcomes:

Technology Stack

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