Directory Listing Case Study by Zaigo

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Okrah Senior Living Directory | A User-Friendly Platform

Okrah’s innovative directory platform revolutionizes the search for senior living communities by allowing service providers to publish their facilities and properties, streamlining appointment booking, and providing lead management tools. The platform enables users to search for available senior living communities, explore property details, and book appointments seamlessly.

About The Client

Our client offers software solutions tailored to meet the needs of senior living care providers. Their primary focus is on addressing challenges related to occupancy rates and staff retention. Okrah empowers senior living communities to reach a wider audience by offering tools to publish their facilities, manage leads, and ensure a seamless customer experience, which contributes to improved occupancy and reduced operational costs.

Okrah’s commitment lies in their ability to boost occupancy rates and decrease staff turnover. Their services encompass a wide spectrum, including lead generation through marketing automation, and overseeing information technology services. Also, they provide products designed to assist senior living providers in the day-to-day management of their communities and in achieving state compliance (in the US market).

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Project Background

The goal was to develop an application that would serve as a comprehensive platform for both senior living communities and their prospective clients. Communities can publish their available properties, allowing users to easily find, view, and book appointments for property tours.

Goal

The objective of the project was to develop an application that allows users to find suitable communities for elderly people and medical care to live in. Users of the application can explore different communities, such as “senior living community”, “assisted living communities with medical care”, and “assisted living communities without medical care”.

Furthermore, users can filter and search for communities on the application based on different criteria, such as location (with a defined search radius in miles), care types, or desired amenities.

Based on their search criteria, users will be displayed different community facilities, along with videos and images of those facilities. Users can contact the care provider either by sending a direct message or by submitting a contact form. They also have the option to book a tour to visit the facility. Additionally, both provider and users can leave reviews for each other.

The care provider is an individual who manages multiple facilities, which may belong to the same or different community types. Care providerS can pay for a subscription using an integrated payment gateway to feature their facility at the top of listings visible to users searching for their preferred community. With a subscription, care providers can access an external CRM dashboard where leads are synced and saved. The entire application is overseen by a web administrator.

Project Timeline

The project was successfully developed over a period of 6 months.

Challenges

SEO Optimization

Ensuring the application was SEO-friendly by implementing user-friendly URLs to enhance visibility and user engagement.
Tour Booking Integration

Integrating the tour booking feature without compromising the platform’s design integrity, as the client placed significant emphasis on designs.

Solution Delivered

We optimized the platform for SEO compliance, ensuring that it followed best practices for better search engine rankings and user reach.
The tour booking feature was embedded within an iframe to maintain the client’s design expectations, ensuring a seamless integration without disrupting the user experience.

Key Features and Deliverables

Community Listings

Senior living facilities can easily publish their properties, making it easier for users to find available communities.
Lead Management

The platform includes a built-in lead management feature, allowing care providers to track and manage customer interactions efficiently.
Appointment Booking

Users can book tours directly from the property listings, facilitating a smooth and organized process.
Search & Filters

Users can filter communities based on criteria like location, services offered, and distance preferences.
User-Provider Communication

The platform includes messaging and contact form options, enabling users to communicate directly with care providers.
Subscription Options

Care providers can subscribe to premium listings, enhancing visibility and attracting more potential clients.

Our Work-Flow

At Zaigo Infotech, we prioritize systematic workflows to deliver efficient, high-quality outcomes:

Results & Achievements

Since the launch, Okrah has seen significant success with the following outcomes:

Improved Visibility

SEO optimization has led to better search rankings and increased user engagement.

Subscription Growth

Care providers subscribing to premium listings have seen higher visibility and more inquiries from potential clients.

Enhanced Communication

The messaging system allows users to connect easily with care providers, streamlining communication and lead conversion.

Advanced Search & Filters

Users can filter communities based on multiple criteria to find the perfect match.

Easy Online Booking

The integrated booking system allows users to schedule tours without hassle, improving the user experience and boosting bookings.

Technology Stack

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