Revolutionizing D2C for Town Flower

Zaigo built a dynamic platform for Town Flower, connecting florists, customers, and delivery networks to streamline operations and ensure efficient service.

Project Timeline: 12 months

About

About The Client

Town Flower is an innovative platform revolutionizing the floral industry by providing a complete solution for customers to buy flowers seamlessly.

Their Reviews, Our Pride

See what our clients say about us.

Project Background

Client Vision and Objectives

Town Flower operates a cutting-edge platform designed to streamline the floral delivery process. It provides a smooth, seamless experience for buyers purchasing flowers and ensures efficient, timely deliveries. The client envisioned a platform akin to Amazon, enabling direct-to-customer (D2C) services. Moreover, they wanted the platform to support omnichannel purchasing—online, mobile, and in-store—to elevate the customer experience.

Goal

Platform Features & Order Workflow

Order Placement Channels:

▶Online: Direct purchases through the platform.

▶Mobile: Accessible via smartphones for on-the-go purchases.

▶Over the Phone: Customer support operators (CSRs) take orders, with options for pick-up or in-store purchases.

▶Walk-In: Additionally, buyers can visit the store and place their orders with customer support operators (CSRs) on the go.

Order Processing Workflow:

▶Orders are distributed to hubs based on zip code location.

▶Orders are assigned to florists based on delivery schedules.

▶Auto-sorting assigns orders to specific hubs, mapped to delivery regions.

▶Bulk orders are notified to florists, which are then assigned to delivery drivers.

▶Route optimization helps dispatch management reduce mileage and prioritize deliveries near the delivery partners’ residential areas.

Challenges

Optimized Floral Delivery & Customer Experience

The client faced several challenges, which demanded a smart solution from our end:

Perishable Inventory Management

Managing a perishable inventory of flowers to avoid over-selling or under-selling.

Efficient Delivery Route Optimization

Saving mileage through efficient delivery route optimization. This not only reduces fuel costs but also minimizes delivery time and carbon footprint.

Solutions Delivered

Floral Delivery Platform Features & Enhancements

Zaigo analyzed the business requirements and provided innovative solutions:

Communication Tools

Implemented text-to-chat functionality to allow real-time communication between florists and customers. Customers can chat with florists for customizations by text, while florists can send recipes using the chat from the mobile app, which converts to MMS previews of flower arrangements and sends them to customers as text.

Order Tracking

Developed a robust order processing system that auto-sorts orders to hubs and assigns them to florists based on delivery schedules.

Our Process

Our Proven Approach To Townflower

01.Planning

02.Design

03.Development

04.Testing

05.Maintenance

Goal

Key Features Implemented

User Types and Roles

▶Super Admin: Manages the entire platform, ensuring smooth operations across all hubs and user types.

▶Hub Admin: Manages individual hubs, overseeing their inventory, customer orders, and local flower arrangements.

▶Florists: Package and arrange flowers for distribution to customers, fulfilling orders from local hubs.

▶CSR (Customer Service Representatives): Provide real-time support via chat, helping customers with inquiries or special requests.

▶Drivers: Handle the final leg of delivery, ensuring that flowers reach customers in a timely manner, guided by efficient route mapping.

Hub and Inventory Management

▶Hubs: He platform supports multiple hubs, which serve as operational centers for different cities. Each hub has its own inventory, where flower categories and subcategories are mapped from a central catalog.

▶Seasonal Adjustments: During peak seasons like Valentine's Day or Mother's Day, hubs can override their typical inventory to meet specific customer demands.

Customer Types

▶General Customers: One-time buyers who enjoy the ease of online flower delivery.

▶Business Customers: Regular buyers who have the option to defer payment. They receive an invoice after delivery, which enhances customer loyalty and retention.

Success Highlights

Results & Achievements

Zaigo Infotech transformed iOrder into a seamless, data-driven platform that simplified ordering and optimized restaurant operations. The solution empowered businesses with automation, personalization, and measurable performance growth.

Launched hubs within 20 minutes

Optimised delivery routes efficiently

Enabled real-time florist-customer chat

Tech Stack