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Zaigo Blooms in Floral Industry

Zaigo develops a dynamic platform for Town Flower, streamlining the floral industry by enhancing connectivity between florists, customers, and delivery networks for a seamless, efficient service experience.

About The Client

Town Flower is an innovative platform that is transforming the floral industry by providing a complete solution for buying flowers from a wide variety of florists.

Project Background

Town flower operates an innovative platform that streamlines the floral delivery process, connecting customers with local florists and ensuring efficient, timely deliveries.

Goal

Townflower is a comprehensive platform that enables users to purchase flowers from a variety of flowerists. The platform is comprised of several different user types, including the super admin, hub admin, flowerists, CSR, non-app users, and drivers. The super admin is responsible for managing the entire platform, while the hub admin has the privilege of managing their own hubs. Flowerists are users who own shops and package flowers for distribution to customers, while CSR provides customer support through chat interactions. Once a dispatch is made, drivers deliver the product to the customer's location, with delivery scheduling and route mapping provided to ensure efficient delivery.

Hubs are locations where a list of cities is added to cater to deliveries for customers. Each hub has its own inventory, with different flower categories and subcategories mapped from a catalog. During seasonal occasions, flowers mapped to a hub can be overridden. Customers can place orders through various channels, including different websites, and orders are routed to the desired hubs near their location. Orders can also be captured directly from customers through phone calls and recorded in the system. Customers added to the system are identified as general customers or household customers. Household customers are regular customers who have the privilege of paying later against an invoice sent.

Project Timeline

The overall time taken for the development of the project is 24 months.

Challenges

Throughout the development of this comprehensive platform, we faced several challenges:

Creating a map view that enables the assignment of jobs to drivers and provides the destination for their travel.
Setting up an efficient route for drivers to deliver goods to customers.
Establishing effective communication channels for users to interact with customers.
Implementing a feature that keeps platform users updated from the moment they receive a customer order until the delivery of the flowers.

Solution Delivered

Zaigo carefully analyzed the business cases and devised unique solutions that successfully addressed all the challenges, resulting in a streamlined and productive business process.

Zaigo integrated a customizable map into the system, allowing users to assign job orders and map out the destinations for drivers. This enables drivers to easily navigate to their assigned locations and complete deliveries.
We developed a route optimization feature that automatically selects the shortest route, significantly reducing the time and resources required for delivery.
By integrating MMS and call features, platform users can establish seamless communication with customers, enhancing the overall user experience. We have incorporated the "goto connect" API for this purpose.
To keep users informed, we implemented a live notification system in the platform. This system captures incoming messages triggered by various events, ensuring that users are constantly updated throughout the entire process.

Our Work-Flow

At Zaigo Infotech, we prioritize systematic workflow processes to ensure efficiency and deliver quality outcomes to our clients.

Town Flower Results and Achievements Image

Result & Achievements

Enhanced Customer Experience

Seamless ordering processes and personalized services have significantly improved customer satisfaction.
Improved Operational Efficiency

Streamlined hub management, inventory control, and optimized delivery routes have increased overall operational efficiency.
Increased Retention

Household customers appreciate the convenience of deferred payments, leading to higher retention rates.

Technology Stack

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Our Client Testimonials

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I have worked with Zaigo Infotech for the past year on multiple projects. We have developed personal relationships with their team members, which has given us the confidence to use them for all of our future projects. Working with Zaigo Infotech is allowing us to bring on more clients and grow our business.