Zaigo's Event Management Case Study for Zak

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Zaigo's All-in-One Event Management Platform for ZAK

Zaigo crafts a comprehensive event management app, seamlessly integrating every phase of event planning, hosting, and follow-up into a single efficient platform.

About The Client

ZAK is the largest event management company, leading the industry in hosting large-scale conferences, seminars, exhibitions, and events. They provide the latest insights, trends, and technologies, positioning themselves as trusted partners for architects, engineers, consultants, and industry leaders worldwide.

Through their dynamic platform, ZAK fosters knowledge exchange and networking within the sector, continuously innovating to meet the evolving needs of their clients.

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Project Background

ZAK, the industry leader in event management, faced significant challenges due to reliance on multiple platforms for managing events. With growing demands for efficiency and centralized control, they sought a single platform that could handle event scheduling, attendee management, check-ins, ticketing, marketing campaigns, and more.

Goal

To develop a centralized event management platform that integrates event scheduling, ticketing, check-ins, marketing, and attendee management, all within a seamless, no-code solution.

Project Timeline

10 Months | 100+ Screens

Challenges

Managing events has always been a complex and time-consuming process for ZAK.

Pre-Event Registration Challenges

Relied on multiple platforms for event registration, leading to inefficiencies and long wait times.
On-Site Event Management Issues
- Manual check-ins for attendees created delays.
- Handling ticket printing added complexity and time-consuming tasks.
Payment Processing Difficulties

Payment processing was a resource-intensive task, contributing to operational delays.
Need for a Comprehensive Solution

ZAK required an easy-to-use, interactive event management system to streamline the entire event lifecycle.

Solution Delivered

Zaigo embarked on a project to revolutionize the event management experience for their client, starting with an in-depth analysis of the event lifecycle to identify key areas for improvement. Their proposed solution encompassed an end-to-end event management system, automating and optimizing every aspect from pre-event planning to post-event operations.

Event Lifecycle Analysis

Conducted a thorough review of the client’s event lifecycle to identify pain points and opportunities for improvement.
End-to-End Event Management Solution

Developed an all-in-one platform that automated key processes like event scheduling, ticketing, attendee registration, and post-event analytics.
Event Creation and Ticketing

ZAK’s team can now create events, generate and publish tickets, and set up tiered ticket options (including waitlist, regular, and free tickets) with ease using a no-code website builder.
Automated Ticketing and Payment Integration

Integrated automated ticket generation, with tickets sent via email, WhatsApp, or SMS, and incorporated various secure payment gateways for smooth online transactions.
QR Code Check-In/Out System

Implemented a QR code-based check-in and checkout system for attendees, allowing seamless, contactless entry and exit. Each attendee receives a personalized pass and QR code via email, WhatsApp, or text, which simplifies event attendance tracking.

Notifications and Templates

Enabled automated notifications and customizable message templates to keep attendees informed at every step.
Personalized Messaging, CRM Integration, and Service Provider Integration

Enabled the sending of personalized messages to attendees, integrated a third-party CRM to track ticket sales and expenses, and calculate ROI. Additionally, integrated with third-party service providers like Twilio for notifications, streamlining communication with attendees and ensuring timely updates.
Centralized Dashboard and Analytics

A centralized dashboard was built for each event, providing real-time insights into ticket sales, attendee data, and event performance. The platform also includes advanced analytics to help ZAK better understand event metrics better and optimize future operations.
Configurable Registration Forms and Event Promotion

Provided dynamic registration forms, automated landing page population, marketing campaign tools, and seamless event website publishing.

Results & Benefits

Zaigo successfully delivered a highly scalable and functional event management system that now covers the entire event lifecycle. This solution has transformed ZAK's event operations, providing them with a seamless, centralized platform that simplifies event execution and improves the attendee experience.

Streamlined Operations:

Consolidated event scheduling, ticketing, and attendee management into one platform.
Improved Efficiency:

Reduced reliance on multiple platforms and manual processes by consolidating the complete workflow into a single software, saving time and resources.
Enhanced Marketing:

Automated event promotions and personalized notifications have improved customer engagement.
Seamless Check-In/Out:

The QR code-based system ensures quick, contactless entry and exit for attendees.
Advanced Analytics:

Data-driven insights help ZAK better understand event performance and attendee behavior, promoting informed decision-making.
Scalable Solution:

The platform is built to grow with the business, offering flexibility for future enhancements.
Less Expenses & More Savings:

Reduced operational costs, manual intervention, and improved ROI.

Our Work-Flow

At Zaigo Infotech, we prioritize systematic workflows to deliver efficient, high-quality outcomes:

Technology Stack

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